Yes, the drug war has created an image problem. But Mexico has launched an aggressive publicity blitz to try to attract more tourists, and it seems to be succeeding.
Even President Felipe Calderon is involved in the full court press to tout the wonders, delicacies and marvels of Mexico to potential visitors.
On the PBS program The Royal Tour of Mexico, Calderon serves as the on-camera guide for TV host Peter Greenberg. The president leads a zip-line tour across a rain forest, rappels into a cave, climbs Mayan ruins and snorkels along a coral reef.