Sweden's icy winter leads a lot of people indoors which didn't deter one enterprising ice cream truck driver. He simply played his truck's jingle louder. So loud, that residents complained. Which led the ice cream company to come up with a quieter substitute to the traditional jingle: texting.
Ice Cream Truck Switches From Jingles To Text Messages
By editor • Jan 1, 2014
Originally published on January 1, 2014 6:39 am