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Rockford University's Rock Solid Marketing Campaign Brings Record High Enrollment

Rockford University

Rockford University reached its highest enrollment in twenty years. The number of full-time undergraduate students is up nearly nine percent over the last year.

Vice President for Enrollment Management Eric Fulcomer says the school's Rock Solid marketing campaign is resonating with diverse audiences.  

“We started using the phrase rock solid, so we believe that we offer a rock solid education, a rock solid foundation on which to build a career, we call our graduates rock solid graduates. So the television advertising that we’ve done, the radio advertising that we’ve done, the print advertising that we’ve done all highlights the rock solid image.” --- Eric Fulcomer, Vice President for Enrollment Management

He cites other factors such as investments in campus infrastructure and improvements in recruitment processes. There are 341 new students - including freshmen and transfer students -- entering traditional undergraduate programing.

Fulcomer also notes grade-point averages and other academic measures continue to rise.