The head of the Magnificent Mile Association says things will start ramping up later this morning on Michigan Avenue.
But John Chikow says once they do - the area will be packed with shoppers until 8 tonight.
“You can’t buy freshly popped Garrett popcorn online, you can’t go to tea online. So shopping on the Magnificent Mile is as much about family traditions as it is about efficiency of shopping.”
The Mag Mile’s reputation for luxury shopping has dimmed in recent years thanks to bargain outlets like Marshall’s and TJ Maxx. But Chikow says Michigan Avenue has always mixed high end with affordable shopping.
Analysts expect an increase in revenue this Black Friday compared to last year.