The Illinois Tollway says State Farm will be the exclusive sponsor of the Highway Emergency Lane Patrol (H.E.L.P.) program. It offers roadway assistance to customers. According to a news release, the State Farm logo will appear on employee uniforms, H.E.L.P. trucks, and road signs. The H.E.L.P. program costs the Tollway about $2 million each year.
The Tollway’s contract with the company creates a three-year sponsorship that includes three, one-year renewal options.
State Farm is headquartered in Bloomington, Illinois.