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Tue September 3, 2013
State Farm To Sponsor Tollway Towing Program
The Illinois Tollway says State Farm will be the exclusive sponsor of the Highway Emergency Lane Patrol (H.E.L.P.) program. It offers roadway assistance to customers. According to a news release, the State Farm logo will appear on employee uniforms, H.E.L.P. trucks, and road signs. The H.E.L.P. program costs the Tollway about $2 million each year.
The Tollway’s contract with the company creates a three-year sponsorship that includes three, one-year renewal options.
State Farm is headquartered in Bloomington, Illinois.