Tom Huizenga

So what do you do if you're a recently crowned head of state and you're already facing opposition — even from within your own family? One answer is optics. Make a big, public splash; throw a lavish party with A-list musical entertainment. That's just what happened in London — 300 years ago Monday.

Most people love to sing, but in Estonia, they take their singing very seriously. At the Estonian Song Festivals, for example, over 30 thousand singers routinely show up to form one gigantic chorus. Among the Baltic country's smaller, professional vocal ensembles, the Grammy-winning Estonian Philharmonic Chamber Choir is considered one of the world's best. When the group releases a new album, fans of choral music listen up.

Earlier this month, the New York Philharmonic's outgoing music director Alan Gilbert said goodbye to his orchestra in a series of concerts. Today, he is saying hello to a brand new job in Hamburg, Germany.

Now here's a creative way to promote your upcoming symphony season and up your brand: Strap your conductor in a motion capture suit, switch on a dozen high-tech cameras, and get an artist to translate the data into kaleidoscopic shapes and colors.

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