The new virtual reality smartphone game Pokemon Go could be a game-changer for downtown DeKalb businesses.
The game is currently the top-grossing app in the Apple and Android app stores. That’s after being on the market for less than a week.
Pokemon Go requires the player to walk around in real life in order to catch different Pokemon creatures from the player’s smart phone. One function of the game is the ability to add a “lure module,” which attracts Pokemon to a specific location for a half hour at a time so people can come by and catch them.